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| Recent developments at Costco highlight a strong commitment to product accessibility, with notable launches expanding diverse food options for consumers. Enhancements in checkout procedures aim to streamline the shopping experience, while the return to Coca-Cola products at food courts underscores the importance of product availability and aligning with consumer preferences. These changes reflect an adaptive approach to market demands and customer taste. Overall, Costco continues to prioritize member satisfaction through improved product offerings and services. |
| The price action of Costco (COST) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The trend sentiment at 1.8 is very bullish. The market sentiment at 1.4 is very bullish. Trend sentiment measures the current trend of the stock price, and market sentiment reflects what market participants collectively think where the price will move next.COST is likely to move up since both trend sentiment and market sentiment are positive. The positive sentiment force for sector is at 1.4, and the negative at 0 on 2026-01-18. The forces of Sentiment towards Fundamentals (3), Market Risk Appetite (1.8), Stock Price Trend (1.8), Valuation Sentiment (1.4), Sector Price Trend (0.7), Option Sentiment (0), and Price Level Sentiment (0) will drive up the price. The forces of and Price Level Sentiment (0) will drive down the price. The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. The price level reaches 100 at Bollinger upper band, and zero at lower band. |
| COST | |||||||||||||
| Date | Attention | Price | Price Level | Change | SMA10 Trend | Trend Sentiment | Hourly Trend | Hourly StdDev | Market Sentiment | Action | P | Fund. | News Sentiment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-01-17 | 0%(0%) | 1.8 | 0.09% | 1.4 | 3 | -1 | |||||||
| 2026-01-16 | 0%(0%) | 963.61 | 96 | 0.72% | 1.19% | 1.8 | 0.09% | 0.3% | 1.7 | Wait | 50% | 3.4 | 3 |
| 2026-01-15 | 0%(0%) | 956.75 | 98 | 0.61% | 1.05% | 1.9 | 0.08% | 0.6% | 1.5 | Wait | 50% | 3.1 | -1 |
| 2026-01-14 | 0%(0%) | 950.98 | 103 | 0.96% | 0.95% | 2.3 | 0.04% | 0.6% | 1.9 | Short | 70% | 3.7 | -1 |
| 2026-01-13 | 0%(0%) | 941.93 | 106 | -0.12% | 0.83% | 1.9 | 0.07% | 0.7% | 1.4 | Wait | 50% | 4.1 | 0.5 |
| 2026-01-12 | 0%(0%) | 943.08 | 119 | 1.97% | 0.79% | 2.1 | 0.09% | 1% | 1.4 | Short | 70% | 4.1 | -4 |
| 2026-01-11 | 0%(0%) | 1.5 | 0.2% | 1.2 | 3.6 | -1 | |||||||
| 2026-01-10 | 0%(0.4%) | 1.5 | 0.2% | 1.4 | 3.6 | -1 | |||||||
| 2026-01-09 | 0%(0.4%) | 924.88 | 117 | 1.05% | 0.61% | 1.5 | 0.2% | 1.8% | 1.3 | Long | 60% | 2.7 | 6 |
| 2026-01-08 | 0%(0.6%) | 915.31 | 124 | 3.71% | 0.69% | 1.3 | 0.16% | 1.9% | 1.3 | Wait | 50% | 2.7 | -1 |
| Wait action is recommended in three scenarios with either high uncertainty or high risk: 1. The trend sentiment and market sentiment are at the opposite directions. 2. Both trend sentiment and market sentiment are positive, but the price level is elevated. 3. Both trend sentiment and market sentiment are negative, but the price level is depressed. In an uptrend, as an investor, you may want to wait for the pullback to open long position. In a downtrend, the price will likely rebound after huge decline. As an investor, you may want to wait for the rebound to exit long position. | |||||||||||||
| Market sentiment will accelerate the current trend when both trend sentiment and market sentiment are at the same direction. Market sentiment will generate volatility when it's at the opposite direction of the trend sentiment. News sentiment measures the daily emotion of the market. News sentiment may impact the daily price change while market sentiment is a more stable and consistent moving force. | |||||||||||||
| Market News | ||
| 1 (1) Costco Switches Food Court Back to Coke After Decade With Pepsi Costco has ended its decade-long relationship with PepsiCo, choosing instead to return to stocking its food courts with products from Coca-Cola. (https://www.benzinga.com/) Sat. Jan 17, 2026 | ||
| 2 (7) I compared Costco shopping carts of Kirkland Signature products and brand names. The price differences surprised me. Costco sells a lot of brand-name goods for less than a typical retailer, but choosing the club's Kirkland Signature brand can really maximize savings. (https://www.businessinsider.com/) Sat. Jan 17, 2026 | ||