Recent developments in the communication services sector showcase a dynamic landscape marked by significant movements in AI and media. Major companies are embracing AI technologies, influencing their operational strategies and competitive positioning. However, the sector faces challenges such as consumer dissatisfaction with media offerings and strategic adjustments leading to layoffs. The ongoing evolution of content formats, like the expansion into podcasts, reflects how firms are adapting to new consumer preferences. The price action of Communication Services (XLC) sector is shaped by numerous forces, ranging from broad macroeconomic trends to company-specific performance and market structure. The trend sentiment at -0.2 is modestly bearish. The market sentiment at 0.8 is bullish. Trend sentiment measures the current trend of the stock price, and market sentiment reflects what market participants collectively think where the price will move next.There is no clear direction for XLC since trend sentiment and market sentiment are at the opposite directions. The positive sentiment force for Communication Services sector is at 0.8, and the negative at -0 on 2026-01-13. The forces of Sentiment towards Fundamentals (2.5), Option Sentiment (1.1), Market Risk Appetite (0.9), Broad Market Trend (0.3), Price Level Sentiment (0), and Valuation Sentiment (0) will drive up the price. The forces of and Sector Price Trend (-0.2) will drive down the price. The sentiment for Broad Market Trend is calculated based on SPY trend. The sentiment for Sector Price Trend is calculated based on XLC trend. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Prefrence is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. The price level reaches 100 at Bollinger upper band, and zero at lower band.

XLC
Date	Attention	Price	Price Level	Change	SMA10 Trend	Trend Sentiment	Hourly Trend	Hourly StdDev	Market Sentiment	Action	P	Fund.	News Sentiment
2026-01-13	1%(0.1%)	116.88	38	-0.55%	-0.09%	-0.2	0%	0.4%	0.8	Wait	50%	2.5	2.9
2026-01-12	0%(0%)	117.53	62	-0.31%	0%	0	0%	0.2%	0.7	Wait	50%	2.4	2.8
2026-01-11	0%(0%)					0.2	0%		0.7			2.3	6.5
2026-01-10	0%(0%)					0.2	0%		0.7			2.5	-5.5
2026-01-09	0%(0.1%)	117.9	76	0.39%	0%	0.2	0%	0.4%	0.5	Short	60%	2.4	-0.5
2026-01-08	0%(0.1%)	117.44	63	0.29%	0%	-0.1	0%	0.2%	0.5	Wait	50%	1.9	-0.5
2026-01-07	0%(0.1%)	117.1	50	-0.19%	0%	0.1	-0.09%	0.3%	0.4	Wait	50%	2.1	1
2026-01-06	0%(0.1%)	117.33	62	-0.38%	0.09%	0	0%	0.4%	0.7	Wait	50%	2.4	6.2
2026-01-05	0%(0.1%)	117.77	78	0.75%	0.09%	0.2	0%	0.4%	0.5	Long	70%	2.7	7.5
2026-01-04	0%(0.1%)					-0.3	-0.08%		-0.1			2.7	-0.5
Wait is the preferred trading strategy with 50% chance of being right. Wait action is recommended in three scenarios with either high uncertainty or high risk: 1. The trend sentiment and market sentiment are at the opposite directions. 2. Both trend sentiment and market sentiment are positive, but the price level is elevated. 3. Both trend sentiment and market sentiment are negative, but the price level is depressed. In an uptrend, as an investor, you may want to wait for the pullback to open long position. In a downtrend, the price will likely rebound after huge decline. As an investor, you may want to wait for the rebound to exit long position.
Market sentiment will accelerate the current trend when both trend sentiment and market sentiment are at the same direction. Market sentiment will generate volatility when it's at the opposite direction of the trend sentiment. News sentiment measures the daily emotion of the market. News sentiment may impact the daily price change while market sentiment is a more stable and consistent moving force.